By In today’s digital-first media landscape, crafting a compelling and SEO-optimized press release is crucial for brand visibility and public engagement. Whether you’re announcing a product launch, partnership, or company milestone, a typical press release on Frosay follows a professional format tailored for reach, clarity, and brand consistency.
But what exactly is Frosay—and how do you structure a press release for or on this platform?
In this guide, we’ll explore:
- What Frosay is (for those unfamiliar)
- The standard structure of a Frosay press release
- Example press release formats
- SEO optimization techniques
- Best practices for media visibility
What Is Frosay?
Frosay appears to be an emerging platform or service often associated with media distribution, communication tools, or digital branding. While it may still be gaining traction, brands and startups are beginning to use Frosay to publish press releases, product updates, or brand announcements.
Whether you’re publishing a press release on the Frosay platform or about the platform, the structure remains industry-standard—with added focus on engagement, search optimization, and brand alignment.
Structure of a Typical Press Release on Frosay
A standard press release, including those on Frosay, should include the following elements:
Headline (Title)
- Short, compelling, and informative
- Include relevant keywords (e.g., “Frosay”, product name, or event)
Example:
Frosay Launches AI-Driven Press Release Platform for Startups
Subheadline (Optional)
- Offers a little more context or value
- Supports the main headline
Example:
The new platform simplifies media outreach and boosts SEO for small businesses.
Dateline
- City, State — Date of release
- Example: New York, NY – July 21, 2025
Lead Paragraph
- Who, What, When, Where, Why (the 5Ws)
- Should immediately convey the announcement’s purpose
Example:
Frosay, a rising digital PR platform, announced the launch of its new AI-powered press release builder aimed at small businesses and independent creators.
Body Paragraphs (Details, Quotes, and Context)
- Add context, statistics, testimonials, and supporting data
- Include quotes from leadership or stakeholders
Example:
“Frosay was built to empower brands that lack PR teams,” said Maria Chen, Co-Founder and CEO of Frosay. “We’re removing the barriers to professional media exposure.”
Boilerplate
- Short paragraph about the company/brand
- Should appear at the end of the press release
Example:
About Frosay:
Founded in 2024, Frosay is a press release and content distribution platform designed for emerging brands, startups, and solo entrepreneurs. The platform leverages automation and AI to streamline content creation and media visibility.
Contact Information
- Name, phone, email, website
Example:
Media Contact:
Jane Anderson
media@frosay.com
www.frosay.com
SEO Optimization for Press Releases on Frosay
A typical press release on Frosay should follow these SEO best practices:
Target Keywords Strategically
- Primary: “Frosay”, “[product name] launch”, “press release builder”
- Secondary: “AI PR tools”, “startup press release platform”, etc.
Use keywords naturally in the title, subhead, lead paragraph, and meta description.
Add Internal & External Links
- Link to your website or landing page
- Link to any partners, products, or previous announcements
Use Structured Formatting
- Use headings (H1, H2, H3) to organize sections
- Include bullet points or numbered lists for readability
Add Multimedia (if supported by Frosay)
- Logos, product images, or headshots
- Embedded videos for product demos or announcements
Example of a Typical Press Release on Frosay
FOR IMMEDIATE RELEASE
Frosay Debuts Smart Press Release Platform to Empower Small Brands
San Francisco, CA – July 21, 2025 — Frosay today announced the official release of its AI-driven press release builder that enables startups, freelancers, and creators to craft professional-grade PR materials in minutes.
The launch comes as part of Frosay’s mission to democratize media access and remove the complexity of traditional public relations. With built-in SEO tools, media outreach templates, and real-time editing suggestions, Frosay’s platform helps brands get discovered by journalists and search engines alike.
“With Frosay, we’re putting PR power into the hands of creators who were previously ignored by the big players,” said Maria Chen, CEO of Frosay.
Frosay is currently in beta and offers both free and premium subscriptions.
About Frosay:
Frosay is a next-generation press release and content platform that combines AI, design tools, and media outreach to simplify how businesses promote themselves online. Based in San Francisco, the company is backed by AngelPoint Ventures.
Media Contact:
Press Team
press@frosay.com
www.frosay.com
When Should You Publish a Press Release on Frosay?
Consider publishing on or about Frosay for:
- Product or feature launches
- Strategic partnerships or acquisitions
- Company milestones or funding rounds
- Industry insights or survey results
- Thought leadership pieces from executives
Frosay press releases are often syndicated, so they help improve your digital footprint and backlink profile—important for SEO.
Best Practices for Writing a Press Release About Frosay
- Keep it factual and avoid excessive jargon
- Provide actionable info (e.g., how to sign up, what’s new)
- Use short paragraphs and plenty of white space
- Include quotes for credibility and storytelling
- Proofread thoroughly for grammar and accuracy
Conclusion
A typical press release on Frosay follows a clean, professional format that combines traditional PR structure with modern SEO techniques. Whether you’re announcing a launch, new feature, or company update, using Frosay as a distribution tool can boost both visibility and credibility.
By following the proven structure and SEO practices above, you can ensure that your announcement not only reads well—but gets found, shared, and acted upon.
FAQs
1. What is Frosay used for?
Frosay is a platform for creating, publishing, and distributing press releases, particularly designed for startups, small businesses, and digital creators.
2. Is Frosay a free press release platform?
Frosay offers both free and premium tiers. The free version includes basic features, while paid plans offer advanced SEO tools and media syndication.
3. Can I optimize my press release for SEO on Frosay?
Yes. Frosay supports keyword placement, meta descriptions, alt text for images, and structured formatting—all helpful for SEO.
4. How long should a press release be on Frosay?
Most effective press releases are 400–600 words, but Frosay may allow longer formats. Always prioritize clarity and relevance.
5. Is publishing on Frosay better than traditional PR wire services?
Frosay is cost-effective and built for modern users, making it ideal for smaller brands. Traditional wires may still be best for large-scale or high-budget PR efforts.
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